Tessitura learning & community conference 2017

TLCC2017

So this is my first work conference overseas for Sydney dance company and I’m in San Diego California. We got in a day early and spent some time seeing the sites, mostly the San Diego Museum of Art and the Globe Theatre in Balboa Park. The Globe is a Tessitura Network member so I’m going to call that work, tax deductible work.

First day of the conference is today. Lots to take in. Also lots of faking it. Not the skills. I have some of those and am happy to ask for help where I need it. Mainly the social aspect. My anxiety has been swinging wildly in and out. When it’s in it’s hard to focus on tasks or make decisions and the world feels like there is an ugly after taste that I can’t quite work out. When it’s not there I can get a little over the top like I’ve finished a gruelling test. Modulation is tricky.

People in SD are very nice. I’ve heard that tourists say that a lot about wherever they visit. Drowning in a foreign culture can leave you appreciative of the smallest things and less likely to be demanding. But regardless people here have been great.

I’ve reached out too a couple of people to talk about things I need help with or to give a hand in return. I’m going to see how that goes. Anyway of to see how it goes. Wish me luck.

San-Diego-Skyline

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Marketing for performing artists

I was chatting with a pal yesterday about the relevance of performing arts in the contemporary landscape and so when I came to work today with a little extra time to spare I started researching.  Firstly I was thinking about my 9-5 job at one of the biggest not-for-profit theatre organisations in the world, but as I went along I realised that a lot if not all of the digital practices used globally by arts organisations are applicable to individual artists and small performing arts collectives.

I’ll start first my linking Aaron Bisman’s (Director, Audience Development for Jazz at Lincoln Center) talk about digital engagement and what it’s worth to us.  The goal here is connecting with your audience, engaging with them and of course converting them to your product (buying stuff essentially).  Some of the key take homes is to be platform agnostic – don’t just instagram or facebook but go out to all platforms appropriately and allow people to share and trend your work.

Where I started with my research was Kevin Giglinto (Vice President for Strategy and Special Initiatives, Chicago Symphony Orchestra) on leveraging New Media.  What the really means is how the CSO used live streaming to engage with audiences.  The message here is clear again – be platform agnostic.  You only help yourself be shared.

The good thing about all of this is not only that your work gets out there to be consumed and talked about but you are also allowing people to be swayed by your work and convert.  That means more bookings for you and it can come in many forms. For a jobbing actor that can be anything from more ticket sales to your gig or bookings by producers to do their gigs.  The former is better for your soul and the latter is better for your bank account.

I’ll finish with a quote from Aaron Bisman

“Your content should be niche, Your community should be inclusive”